Adam Eltouny, LPC Online throughout New Jersey

Insurance accepted Aetna, Horizon BCBSNJ, Optum/UHC, Cigna/Evernorth, and more

One provider. Three professional disciplines.

01Licensed Professional Counselor
02NASM Certified Personal Trainer
03NASM Certified Nutrition Coach

A truly holistic approach to therapy.

Psychology, exercise science, nutrition, and behavior change integrated through practical psychotherapy.

The Wholeminds Wellness Areas

Check your individual psychotherapy cost before booking. Headway verifies Aetna and Horizon plans. Alma verifies the other accepted networks.

Headway and Alma are billing platforms used only for cost verification. Current availability and scheduling live only on Wholeminds Wellness.

The Wholeminds approach

Doing Therapy. Not Merely Going to Therapy.

Insight is valuable. Therapy becomes transformative when insight helps you practice a different response, build a different habit, communicate more clearly, or choose in greater alignment with who you want to become.

01

Unconditional Nonjudgmental Curiosity

We explore what is happening with honesty and compassion, without reducing you to a diagnosis or shaming how you learned to cope.

02

Conversation, Not Monologue

Sessions are active and collaborative. Expect thoughtful questions, practical feedback, and room for your real personality.

03

A Point of Emphasis

Leave with the insight, question, experiment, or action that deserves your attention between sessions.

04

Progress You Can Examine

When useful, validated measures and concrete reflection help us evaluate change instead of relying on vague impressions alone.

“Desire the journey as deeply as you desire the destination. The only way to become who you want to be is to begin BEcoming that person.”
Adam Eltouny, LPC
Adam Eltouny, Licensed Professional Counselor and founder of Wholeminds Wellness
Adam Eltouny, LPCOnline throughout New Jersey

Meet Adam

Clinical depth. Practical energy. The whole context of your life.

I built Wholeminds Wellness for people who want more than a place to vent. I help clients understand themselves deeply and use that understanding to make clearer, more intentional choices.

My training across counseling, exercise, nutrition, weight related behavior, and behavior change helps me notice connections that can be missed when mind and body are treated separately. As a Muslim and Arabic speaking therapist, I can also make room for faith and culture when they matter to your story.

NASM Weight Loss SpecialistACE Behavior Change SpecialistNBCC Subject Matter ExpertEnglish and Arabic

The Wholeminds Wellness Model

A “Wholemind” is built through congruence.

Feelings are signals, not enemies. The model helps us identify the value or need underneath them, examine the beliefs shaping the story, and choose behaviors that align with what genuinely matters.

Feelings signalAn emotional “check engine light” tells us something deserves attention.
Values and needs clarifyWe identify what is important, preferred, necessary, or nonnegotiable.
Beliefs and behaviors alignWe examine whether the story and the next action actually fit the need.
Locus of control protects changeYour wellbeing cannot depend entirely on someone else’s free will.

The shape of congruence

Core Beliefs What I tell myself
Behaviors What I choose to do

Both must match what matters

Values & NeedsTriangle hole

Congruence happens when the shape matches. What you believe and what you do both need to fit what you value and need.

Beyond the session

Learn It. Practice It. Apply It.

Explore the same practical ideas through focused services, educational writing, and interactive tools.

Insurance and cost

Know your estimated cost before you begin.

Choose the verification path that matches the insurance shown on your card. Each secure platform can estimate eligible psychotherapy benefits for your specific plan.

Many insured clients pay between $0 and $45 per session.Many pay $20 or less. Self pay psychotherapy is $250 per session. Your actual cost depends on your plan and benefits.

Aetna or Horizon Blue Cross and Blue Shield

Headway Billing

Headway is used only as a billing platform to verify your estimated psychotherapy cost for these plans.

Check Cost Through Headway →

All other accepted networks

Alma Billing

Alma is used only as a billing platform to verify your estimated psychotherapy cost for Optum, UnitedHealthcare, Cigna, Oxford, Oscar, and other accepted networks.

Check Cost Through Alma →

Availability and scheduling live only on Wholeminds Wellness. Headway and Alma are billing platforms only. They are not used to display availability or schedule care. Use the Wholeminds Wellness booking page for the current booking path.

Accepted insurance and benefit networks

  • Aetna
  • Allied Benefit Systems
  • BlueCross and BlueShield
  • Christian Brothers Services
  • Cigna and Evernorth
  • GEHA
  • Harvard Pilgrim
  • Health Plans Inc.
  • Health Scope
  • Horizon Blue Cross and Blue Shield
  • Meritain Health
  • Nippon
  • Optum
  • Oscar Health
  • Oxford
  • Quest Behavioral Health
  • Surest formerly Bind
  • Trustmark
  • UHC Student Resources
  • United Medical Resources UMR
  • UnitedHealthcare UHC/UBH
  • Out of network benefits

Participation and benefits vary by plan. Third party administrator plans may use a different network. Verify the network named on your card and confirm your estimate before your first appointment.

Your next step

Check cost. Talk for 15 minutes. Decide if it fits.

You do not need to have the perfect words or a complete plan. Bring the question, pattern, goal, or frustration that keeps getting your attention.

Wholeminds Wellness is not a crisis service. If you are in immediate danger, call 911. For immediate emotional support in the United States, call or text 988.